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Hellmann's Scrapbook

專案類型

Idea exploring, Graphic design

日期

2025.3

This is a work that entered the D&AD New Blood Awards. Which is promoting Hellmann's by a crafting activity: DIY Scrapbook, connecting cooking with love and memory. This
campaign uses online to promote and guide the audience to
cook, secretly helping people to express love smoothly. By
using Hellman's on everyday dishes, it also enriches our days,
creates a little romance. The physical items also provides an
engaging way to record new happiness!

Hellmann's Presentation Board01

Hellmann's Presentation Board02

Hellmann's Presentation Board03

Hellmann's Presentation Board04

Hellmann's Scrapbook Love Recipe cover

A4 Size print zine template

Social media post1

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B.

LamJai

Create Your First Project

Hellmann's Scrapbook